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Sample Modules

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Module 1

Personal Branding as Prospecting

Key Takeaways

9
You will understand the three key philosophies of personal branding and their relevance to your work in sales.
9
You will have a clear understanding of your “sphere of interest” or “personal target audience.”
9
You will start becoming a celebrity inside your sphere of interest.
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Module 3

Goal-Based Networking

Key Takeaways

9
You will be more motivated to network and more comfortable doing it.
9
You will have a goal in mind each time you go to a networking event, thus increasing the likelihood that any given networking event will lead to new business opportunities.
9
You will learn how other sales pros use networking to obtain new business.
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Module 4

Virtual Networking

Key Takeaways

9
You will build a robust online presence making it easy for prospective clients to find you.
9
You will become more noticeable online and easy for prospects to find.
9
You will strengthen your messaging on LinkedIn, showing the value that you provide clients.
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Module 5

Why Prospecting is Harder Today

Key Takeaways

9
You will understand how to beat the rollercoaster ride that characterizes most sales pros’ personal business cycles.
9
You will understand why prospecting is harder now than it was in the past and how to respond to these challenges.
9
You will get new ideas for succeeding in a difficult prospecting environment.
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Module 8

Prospecting Organization and Execution

Key Takeaways

9
You will organize and prioritize your prospecting efforts through time blocking and better prospecting discipline.
9
You will take what feels like a risk and contact prospects at a different time or a different way than what feels comfortable to you.
9
You will start researching every prospect before you call him or her.
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