How to Sell Ice to an Eskimo

How to Sell Ice to an Eskimo

Let’s break down one of the most overused sales clichés to describe a really good sales pro. Often, in conversation, a really good sales professional is referenced as someone who “could sell ice to an eskimo.” This conveys that the sales pro is such a good persuader...
Tune Your Sales Career

Tune Your Sales Career

I’m going to share a story with you and then I’m going to relate it to your sales career. When I was in middle school, my strong interest in heavy metal drove me to want to learn to play guitar. Having played trumpet in band from elementary school on, I figured...